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Jessica (Jess) Hernandez

Multidisciplinary Operations Strategist 
Expert in Creative Ops, Events & Brand-Forward Storytelling

  Portfolio  

BETAwards 2025 Kevin Hart Sphere Execution
00:58
NYLFF 2024 Block Party
01:29
NYLFF 2024: The Penguin Execution
01:03
NYLFF 2024 Sizzle
02:55
BETAwards 2024 NY Subway Takeover
01:04
NYLFF 2023 VIP Suite
00:52
NYLFF 2023 Sizzle
03:33
Feature Film: Playing Sam
01:45
BETAwards 2022 Hollywood Sign Takeover
01:04

   About   

Hi, I'm Jess!

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I’m a producer, creative operations leader, and entrepreneur with over a decade of experience turning ideas into impactful experiences—across media, events, and even dessert tables. I’ve spent my career bringing order to creative chaos, managing large-scale productions, streamlining workflows, and leading high-performing teams.

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Most recently, I led design and operations at BET, where I oversaw campaigns for major tentpole moments like the BET Awards, delivering hundreds of assets across broadcast, digital, and live events. I also serve as Lead Producer for the New York Latino Film Festival, where I help spotlight Latinx voices through powerful programming and cultural activations.

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Outside of my work in media, I run a small business that merges creativity and hospitality—designing custom treats and hosting hands-on experiences that blend edible art with celebration. As a creative entrepreneur, I love building community, crafting joyful moments, and exploring new ways to tell stories through both visuals and flavor.

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At the heart of everything I do is a passion for thoughtful storytelling, operational excellence, and empowering people—whether that’s a production team, a group of young filmmakers, or guests gathered around a cupcake bouquet workshop.

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